Vision · Value · Outcomes
VVO Advisory works with organizations to identify vision, align value, and deliver outcomes. You will work with Greg Adgate, a 35-year industry veteran and community leader who specializes in building partnerships that deliver durable, sustainable growth and impact. Clarity in weeks, not quarters.
The first conversation is free and exploratory. No deck, no pitch, no obligation.
Why structure wins
Research puts strategic alliance failure rates at 60 to 70 percent, and the cause is rarely the technology. It is unclear vision, misaligned value, and unmeasured outcomes.
Structure is the whole game. Alliance programs run with a structured management process succeed at rates up to four times higher than improvised ones. That structure is exactly what the VVO Framework brings to the table.
Reported alliance success rates. Sources: ASAP State of Alliance Management study; Harvard research on alliance failure rates. Market context, not VVO Advisory client results.
The VVO Framework
A proven framework, applied by the operator who has run it inside global partner ecosystems for decades.
Articulate a vision the market actually rewards. We identify the strategic drivers and market opportunities that align with your differentiated value proposition, the foundation for informed, confident execution decisions.
Inside the Vision stagePin down where value is created and for whom, so investment and energy land where they produce impact. Value alignment establishes strategic focus and goals while driving toward scalable outcomes.
Inside the Value stageDefine success in numbers before the work starts, then measure it. Clearly defined outcomes make performance visible and success repeatable in an ever evolving landscape.
Inside the Outcomes stagePartner references
Two of the partners who have built joint business with Greg, in their own words.
Working with Greg has been a masterclass in collaboration, and he exemplifies what it means to be a business partner: strategic vision, integrity, deep experience, and a high level of engagement. This instills tremendous confidence in our relationship with Equinix and what we can accomplish together, both now and in the future.
I’ve had the pleasure of knowing Greg for nearly 15 years while working in the channel. Greg has always been an incredible internal champion for me and the companies I’ve represented, helping connect my team with his leaders across the US, Europe, and APAC. Thanks to his strong support, we achieved tremendous growth in our joint partnership and earned multiple recognition awards.
Personal references from partners who worked directly with Greg during his tenure at Equinix. VVO Advisory is independent and not affiliated with or endorsed by these companies.
Market context
67%
of B2B leaders plan for partner-transacted revenue to grow above or significantly above last year
Forrester, The State of Partner Ecosystems, 2025
73%
of business leaders expect to increase the number of large partnerships they engage in
McKinsey and Company, alliances research
$100T
projected size of the integrated network economy by 2030
McKinsey and Company, 2022
Industry figures shown as market context, not VVO Advisory client results.
How it works
Share where you are: the alliance that is drifting, the go-to-market that is stalling, the growth target that needs a path. Free and exploratory.
Working sessions map your strategic drivers, your critical value points, and the opportunities the market will reward. The framework does the heavy lifting.
You leave with clearly defined success points and the measures behind them, so performance is visible and success is repeatable.
Principal-led
Thirty five years leading commercial and public sector businesses. Global teams, joint value delivery, go-to-market models, and partner ecosystems at the scale of Equinix, Tata Communications, and Orange Business. That experience sits across the table from you in every session.
Meet Greg AdgateBring one alliance, one market opportunity, or one impact you want to deliver. One conversation is enough to know whether the VVO Framework fits your situation.
Start the conversationFree and exploratory. No deck, no pitch, no obligation.